Conceived in the 19th century by the Marquis of Salamanca as a symbol of elegance, excellence, and quality of life, the Salamanca neighborhood still retains that essence today thanks to the work the Association has been carrying out for more than 20 years. Our mission is to preserve the district’s identity by promoting a model of sustainable, high-value tourism, preventing overcrowding, and ensuring that every visitor enjoys a safe, well-maintained, and authentic environment.

We are not a traditional destination management company. We are the organization that represents the leading brands— Restaurants, hotels, and iconic venues in the Salamanca District—which makes us the ideal strategic partner for agencies and tour operators specializing in the premium segment. This close collaboration allows us to offer exclusive experiences and privileged access that are difficult to find through conventional channels.

We design fully customized itineraries that connect each traveler with the essence of the destination: tours of Spanish and international fashion, gourmet dining and tapas experiences, encounters with artisans, art, beauty, and wellness activities, private tours, and other tailor-made experiences. More than just showing you Madrid, we invite you to experience the authentic lifestyle of the Salamanca neighborhood, fostering quality tourism that adds value to the destination, our partner brands, and travelers seeking memorable experiences.