HOFF

In the heart of the Salamanca district, the Spanish firm HOFF has just opened a new space that goes beyond the traditional store concept. Its flagship store at 37 Velázquez Street is presented as a meeting point between design, fashion, art, gastronomy and community: a place where retail becomes an experience. Designed by the architectural firm El Departamento, this new headquarters celebrates urban creativity and Madrid's social life. In its 600 m² on several levels, the store invites you to walk through different environments that dialogue with each other and evoke the "Champs Elysées of Madrid", in a contemporary reinterpretation of the city. The tour culminates in a modern amphitheater, conceived as the heart of the space: a living environment where art, product and culture intertwine. There, HOFF accommodates artistic collaborations, ephemeral installations and curatorial projects that are renewed every six months, always offering a new way to discover the brand. Every detail - from the furniture pieces to the artistic works that decorate the space - has been designed exclusively for HOFF.